JF / SystemsEdition · 01
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Page · Systems

The four systems
we install.

Acquisition, conversion, operations, intelligence. Each one is the missing operational layer for a specific job — and together they compose the infrastructure that runs in the background of a modern business.

01

Acquisition

Outbound, sourcing, channel orchestration.
02

Conversion

Qualification, booking, AI agents.
03

Operations

Workflow, hygiene, follow-ups.
04

Intelligence

Analytics, attribution, dashboards.
01 · ACQUISITION● ACTIVESocial DMLinkedInCold emailWebsite formsReferralsJF AGENTPersonaliserenrichment · scoring · queueCRM (qualified)SDR queueNurture loop

What it does

Acquisition replaces the manual top-of-funnel — the part where most teams blow time and budget. We build the channels, the messaging, and the engine that runs them.

Every prospect that enters is enriched against firmographic and intent signals, scored for fit, and queuedfor the right outbound treatment. Personalisation isn't a token replacement — it reads the prospect and writes the message.

Capabilities

01 · Sourcing
Multi-channel capture

Social DMs, professional networks, cold email, and inbound forms unified into a single normalised lead stream.

02 · Enrichment
Real context, not strings

Every lead enriched with firmographics, role, intent signals, and recent activity before any outreach fires.

03 · Personalisation
Messages that read

The agent writes per-prospect openers grounded in their actual context — not Mad Libs templates.

04 · Sequencing
Multi-touch, tasteful

Cadence with human-grade restraint — never spam, never robotic, always inside compliance windows.

Stack

Apollo / ClayLinkedIn APIMeta GraphSmartleadCustom agentsHubSpot / Pipedrive

Outcomes

3.4×More qualified leads
68%Reply rate (warmest segments)
14dFrom scope to live
02 · CONVERSION● ACTIVECONVERSATION · LIVEHi — saw your profile. Looking for a3-bed in West London?Yes — budget around £1.4M, end ofQ2 ideally.Got it. I have 3 that fit. Free for a15-min call Thursday at 4pm?4pm works ✓SYSTEM · BOOKING CONFIRMEDCalendar event · CRM updated · Reminder setlatency · 1.2sQUALIFICATION SCORE92/100Budget✓ £1.4MTimeline✓ Q2Area fit✓ West LondonDecision power✓ ConfirmedUrgency✓ HighDESTINATIONSenior agent · priorityThu, 4:00 PM · 15 min

What it does

The conversion system runs the conversation. When intent shows up — a DM, a form, an inbound — the agent qualifies in-thread, proposes calendar windows, and books the meeting before the prospect cools.

It's not a chatbot. It's a scripted-but-flexible agent trained on your offer, your tone, your qualification criteria. Every transcript becomes structured data in your CRM — searchable, scoreable, reviewable.

Capabilities

01 · Live agent
Conversation that converts

Multi-turn qualification with brand voice, fallback rules, and graceful hand-off to a human when warranted.

02 · Booking
Calendar without friction

Live availability, timezone-aware, with confirmation and reminders running themselves.

03 · CRM sync
Memory that compounds

Every transcript, score, and signal written to your CRM — every conversation makes the next one smarter.

04 · Routing
Right lead, right rep

Lead-scoring rules send qualified meetings to senior closers; lower-fit goes to nurture.

Stack

OpenAI / AnthropicCal.com / CalendlyHubSpot / PipedriveTwilioCustom orchestration

Outcomes

<90sMedian first response
2.1×Booking rate
24/7Coverage, no overhead
03 · OPERATIONS● ACTIVEDAILY OPERATIONS LOOP06:00CRM hygienededup · enrich · tag08:30Remindersto prospects · to ops11:00Follow-upsno-replies · stalled deals14:30Documentscontracts · invoices · sigs17:00RecapEOD digest · alerts22:00Maintenancebackups · audit— a day, on autopilot —

What it does

Every business runs on a thousand small repetitions. Reminders, statuses, "did anyone follow up?", document chases. The operations system absorbs all of it — predictable, traceable, never the bottleneck.

We don't replace your CRM, we make it work. Hygiene runs nightly, follow-ups fire on rules, documents get generated, signed, and filed without anyone touching them.

Capabilities

01 · CRM hygiene
Clean, by default

Deduplication, enrichment, normalisation, and stage-discipline running on schedule.

02 · Follow-ups
Nothing slips

Stalled-deal detection, no-reply chasers, post-meeting recaps — fired on rules, not memory.

03 · Documents
Generate · sign · file

Contracts, invoices, briefs, NDAs — generated from templates, signed, and stored without manual touch.

04 · Routing
The right hands, fast

Workload balancing, escalation rules, on-call hand-offs — operationalised and observable.

Stack

n8n / Zapier / MakeDocuSign / PandaDocNotion / AirtableHubSpot / PipedriveCustom workers

Outcomes

62%Less manual work
0Missed follow-ups
8hReclaimed per ops, per week
04 · INTELLIGENCE● LIVEQUALIFIED · WK142↑ 24%BOOKED · WK58↑ 18%SHOW RATE87%↑ 6ppCAC · LIVE£284↓ 22%FUNNEL · LAST 30DInbound · 1,840Engaged · 1,210Qualified · 568Booked · 232

What it does

Most teams can't tell you their conversion rate by channel. The intelligence layer makes the system legible— what's working, what's leaking, and what to ship next.

Every prospect, message, transcript, and meeting becomes a row in a unified data layer. Dashboards are built around the operator, not the chart. Attribution is honest about what drove the result.

Capabilities

01 · Funnel analytics
Stage by stage, live

Source → engaged → qualified → booked → won, with cohort comparison and weekly deltas.

02 · Attribution
Honest credit

Multi-touch attribution that doesn't lie about which channel did the work.

03 · Conversation analytics
Read the signal

Transcript mining for objections, drop-off patterns, and high-converting language.

04 · Decision dashboards
Operator-first views

Three numbers, not thirty. The ones that drive next week's decisions, surfaced for the people making them.

Stack

Metabase / HexBigQuery / SnowflakedbtCustom event pipelineLooker Studio

Outcomes

100%Pipeline visibility
22%Lower CAC, on average
1×Source of truth
Get started · 30-min strategy call

Compose yours.

Tell us where the friction lives. We'll tell you which systems to install, in what order, and what they should produce.

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